We've had our E.C.O. 8" Latex mattress for about a month. It's definitely firm. We have a 2" memory foam topper to give it a little more softness. We really like the support it gives and it's a huge improvement over our saggy old mattress. Would rather have it a little firm now than soft and saggy in the future. We are waking with less stiffness and feel more rested with this mattress. It's dense and therefore heavy, so take it out of the box in your bedroom. It came rolled tightly and we had to carefully cut the box away to get it out. We used our old mattress foundation and so we have a new bed for little expense.