This pillow is very good in the sense of fluffy-ness. It is pretty firm so if you are going for something that your head will sink in slightly or right away then this is not for you. I believe after a few sleeps on it, it will begin to fluff down like my other sealys. I had my originals for almost 4 years and they still get the job done but loss their fluff. We use these pillows for sleep and the decorative shams.