My husband and I were really nervous about ordering a rug on-line due to the variance in color from the photos to reality. We were really pleased with this rug, and, as hoped, it was less vibrant in reality that in the picture. It's definitely not ivory, but beige, bordering on taupe. The gold is very pretty; not too yellow, not too mustardy, and is not as predominant as the picture would imply. The other major colors are burgundy, red (true red), blue-gray. It sheds a lot at first, but frankly, when you get that great a deal on a rug, you can't expect it to be high-end quality of a $3-$4K rug. We were looking at a rug from Restoration Hardware and decided to go with this one. Very glad we did and saved all that money! Excellent value for the money.