Love this rug, but I am concerned about its durability over time. I have owned it now for a few weeks and I could trim frayed ends off the ribbons daily. You probably can't tell unless you look real close, but it does bother me. I chose not to return it because I have been searching forever for a rug that is fairly inexpensive, made of wool and yet modern looking. The colors are vibrant just like the picture. This rug is very plush and thick. I have experienced no shedding as well.Overall, this rug is stunning for the investment!