This is a great rug and definitely worth the price. I would not call the color red, however. The background of the one I received is from light to medium rust. There is no cherry red in it as described by another reviewer. If you have red rugs that you are coordinating with, this is not the one for you. The border is a very dark (midnight) blue. Most of the time it looks black. The rug is very thick and feels soft to bare feet. I will enjoy it for years to come.