The on-screen color was hard to ascertain but I was eased by the earlier review of a fellow interior designer and ordered this over a month ago. As far as the color- it's strange & has a mottled almost blotchy look. Some areas are tan-earthy-gold, which blends randomly into light browns, and dirty grey in some areas. The floral patterns are a light khaki color. On my monitor it appeared to have a rich depth of medium-dark brown as the background color which it does NOT have in actuality. It's nice & plush, does shed a lot (I expect this from 100% wool rugs)- to keep the fibers under control from overtaking my house I vacuum it 4-5 times a week and it produces a standard vacuum canister of fuzz each time. Since day one it has had little snags, nubs & pulls that have worsened over the short time I've had it. In my experience this means it will likely start to fall apart within the year unless it's moved to an even lower traffic area of the house (maybe a guest room or the basement).