I suppose the colors DO look similar to the website but the overall effect in real life is quite a bit different. Keep in mind that on your floor, the colors are not back-lit as on a computer screen! Thus, online the lighter colors stand out more and the overall effect is lighter/brighter. In person, the overall effect is very dark and heavy on rusty-red (not merlot), gold tones and the black border. The black border is especially prominent on a light colored floor, of course, given the contrast. I was unpleasantly surprised when I unrolled it at first. It IS a nice carpet and I am starting to get used to it but the overall effect of the colors is not what I was expecting and was a disappointment. I could recommend the quality of the rug but would warn others as to this risk of buying online!