The rug is pretty much as I expected. The border is a little redder than perhaps I had hoped, but that is amplified in our home, as the dining table is atop the rug. The rug with nothing atop it is just as I'd expect. It has good pile, which does shed a bit, almost spontaneously... but is very manageable. It is soft, it unrolled very well and the slight curl disappeared within days of it being unfurled. There was no odor at all. We are very satisfied.