This book is an excellent vocabulary builder. I thought of it because I had it as a child. I got it for my daughter when she was 15 months because she is always pointing to things in books wanting to know what they are.... so I figured why not learn useful things rather than just animals shapes and whatever are in her story books. The loves it! She is now 21 months and still takes it out everyday... either she points and I speak or I ask where is --- and she will point it out. I bought this book also for my nephew for his 2nd birthday... hopefully he will like it as much as she does. Later it is a good book because everything is labeled so when they know what the picture is they can look at the word underneath to sound it out/learn the spelling/reading that sort of thing.