Terrific buy! I like the organic towels. They are substantially soft, yet very absorbant. Bargain price too. Most 100% organic cotton towels that I found elsewhere were asking double the price per towel and are not as soft as these towels. I choosed the au natural and dreamy blue. The color looks like what was on the picture. I would recommend these to anyone in the market for organic cotton towels. I plan on buying more for all the bathroom.