I saw this pillow in a mattress store and knew that I had to have it. It feels like a cloud and keeps shape really well. Besides being very comfortable, it also has a great cover that you can remove for cleaning and you get the option of adjusting the stuffing to suit your particular liking. (It even comes with extra if you like a huge fluffy pillow. My husband likes a flatter pillow, so I was able to take some of his stuffing and add to my own pillow. We now both have great pillows! If you want to improve your night's sleep, GET THIS PILLOW!