Finally found a pillow my husband and I both like. Thought we never would find one. I like soft and he likes firm. Believe it or not this pillow makes us both happy. We have bought so many different types of pillows and unfortunately most of them caused more pain than comfort. This pillow is soft yet supportive. It cushions your head and doesn't go flat. We have tried contour memory foam pillows. They seemed too hard and smelled horribly. They went out the door to the trash dumpster. I was learly of these but as soon as I got them I knew our search was over. Between these and our Serta 3" memory foam mattress topper, we never want to get out of bed.