This rug is very soft and the color is very pretty. It was described by others (the 5x8 version) as salmon pink but I don't think it's quite as bright as how I envisioned salmon pink. It's not a "soft pink" but it's not super bright either. Seems to be made well, a little "loopier" than it looks in the picture so describing it as a shag rug is appropriate. If you are up in the air on this rug I will finish by saying it looks very pretty for a nursery or little girl's room but don't try to match it to your existing pink items - must see first. My room is a variety of colors so I wasn't concerned about being matchy-matchy. For the money you cannot beat it!