Initially when I used this dryer I absolutely loved it. It had lots of power and I have very thick hair. I only had it about 6 months when one day, it just died out. At first I thought I lost my electric, because it simply stopped working while I was using it. I ordered another one, but this time bought the additional insurance for $8.99 hoping that it will last longer than 6 months, but if not, I can get it repaired because of the extra insurance and it should not cost anything but for postage. Hopefully the company that makes this dryer will read this to see if others had the same problem I did. Not too much is made to last anymore. If the second one does the same thing, then the LaVida company really has a problem.