This was a gift and the person was not only engaged immediately in the book but was laughing out loud. It became our coffee table book and was the envy of a lot of my husband's friends. The key thing is: this is a complete spoof on the social geography of the world. It pokes fun at every region of the world using generalizations and localized stereotypes. If you know the publishers.. The Onion, that says it all. Get familiar with their work before buying.