The texture of this rug is what gives it so much character, and that cannot be fully conveyed through a photograph. I have shopped at every rug store in the area, and have spent countless hours online prior to making this purchase. I normally would not take a chance on ordering such a large item online, but the positive reviews gave me the incentive to do so and I am so glad! I ordered the bleached color and it is so different from any jute color I have seen before. It's like an oatmeal, off white with flecks of varying degrees of tan. It's quite thick, nubby, and fairly soft (for jute), reminding me of a comfy fishmerman knit sweater. It doesn't have any of the stiffness that so many jute rugs have. There's no odor and not much residue in the fibers of the rug. It is going to look absolutely perfect in our newly purchased beach cottage in the Outer Banks!