Love the versatility AND simplicity of the Ninja Pulse. It is easy to use, chops things quickly, makes great smoothies (with diverse ingredients from kale to peanut butter to frozen berries!), and even improves on my already very good ice cream milk shakes. We're looking forward to using it to puree a delicious Summer Vegetable Soup. Love how it can make smoothies for more than one in the "pitcher," and smoothies for one in the individual containers. Easy to clean, too. We didn't need a product that does 5000 jobs and has as many features that we would never use (overkill), :-) so this was just the right thing for us. A side note: We have kept our immersion or stick blender, but got rid of our food processor--which was bulky, a pain to clean,took up lots of space, and consequently was almost never used. We find we are using the Ninja Pulse 5 days times a week, and sometimes more than once in a day. Highly recommend that people check this machine out!