Wow ..I'm allergic to Down/feathers and have yearned for a pillow that would fully mimmick the qualities of Down. These pillows are as close as one might get, in my opinion! They fluff, squash, form and are as soft as Down. I'm a side sleeper, and every pillow I have tried 'till now, including memory foam, has caused my ear to hurt (from compression). Not so with these pillows! Thanks Nexus, and Thank You Overstock for making them soooo affordable!