I purchased this item in the berry color. The color looks great. The side of the duvet that is the cream color with the berry print is very soft. The reverse side is not as soft, but looks nice. My issue with this item is color transference. I used cream colored sheets to coordinate with this duvet set, unfortunatley despite at least 8 washings the berry color rubs off onto my cream colored sheets. This transference DOES NOT come out when the sheets are washed. Any area of the sheets that come into prolonged contact with the berry color have pink tinged area. Even more annoying is that there is some minimal transference of color onto my down comforter itself. Overall I would not reccommend this product in the berry color. Perhaps another color wouldn't have the same problem. Very disappointed.