I have been looking for a softer down pillow for awhile. My husband bought down pillows last winter, but I couldn't stand them because they were too thick and firm--they are in the guest room now. Soft pillows are usually preferred by stomach sleepers. A thick/hard pillow isn't comfortable. As others have said, this pillow is perfect for scrunching! If you are a back sleeper this pillow probably isn't for you--you should look for a pillow labeled "firm". And firm is much easier to find than "soft". Anyway, this is a wonderful pillow if you want a soft one.