My husband purchased these sheets for me because I was always complaining about how stiff and uncomfortable our previous sheets were. The king sheets in Egyptian cotton are expensive and even more so for the 500 thread count. These sheets are wonderfully soft and comfortable to sleep on. The pillow cases are no longer hard and I am not constantly flipping my pillow over to try to make them softer. I love these sheets. I would definitely recommend them to family and friends and I will also be purchasing more for myself as well.