I first purchased this product for a little change. I chose this purple because they didn't have pink on the shelf. Then....to my sheer happiness, after just a few washes the purple faded to pink! I LOVE IT! I have so many compliments that I decided to buy 4 more boxes. Unfortunately, these Color Pulse mousse are no longer available at Walmart. It is now a discontinued product. I found 4 boxes at a great price on Overstocked.com. I have blonde streaks and when the color starts out it is vibrant purple and then fades into a cool baby pink. Buy all these fruity smelling easy to use mousses before their all gone!