Price was fair. Package was damaged on arrival, but contents were OK. Durability expected to be good, since these mixers tend to last for several generations (I have great confidence in brand). First use was a quadruple batch of Italian bread, mixed up and kneaded almost before we knew it -- VERY FAST! We chose this specific model for the high power (575 Watt) motor, obviously why it works so fast. Our old mixer has 275 Watts, took 2-3 times as long to mix. Dough hook is very effective at mixing and kneading. Wire whip gives fabulous results, very quick! We cook for large crowds of 30 - 75 at a time, so it is just about right for us. Would not recommend this to others, as it is just too much mixer for the average homemaker.