Let me start by saying that I was really worried this rug wouldn't work after reading the past reviews. With people saying that it was in the brown tones and didn't look anything like the picture, etc. etc. and it literally too me months of hunting for an alternative to finally break down and buy this one. But I'm really glad I did. The colors look like a charcoal grey accented with bone swirls- the charcoal parts are raised up and the bone swirls are a shorter shag. Now, I'm sure that in different lighting and what not it could look different, but I'm looking at it with natural light on it and my walls are a dark purple so the rug reflects cooler tones. Incandescent lights will cast a slightly brownish tint on this rug, but that's not the rug's fault! Stylistically- this rug is awesome. I tend to go for a very traditional look in my decor, but my fiance had his heart set on dark purple walls (and I mean PURPLE not eggplant- it's a very modern color without the brown undertones of eggplant) so I used this rug to complete a transitional look-- White bedding with white filigree embroidery, transitional chandelier (has curves, but not delicate ones- matches the rug perfectly), dark cherry transitional bookshelf, huge cherry and iron bedframe, delicate crystal decanters, etc...at any rate, I know it sounds like an odd combination, but the rug was exactly what I needed to pull it all together. It really gave the room a put together and updated look- one that you'd see in magazines. Overall, I love this thing...it's soft and feels great as well as looks fantastic. Definitely worth the buy!