Great school backpack for 8 years old thru high school and beyond perhaps. It's very pink, but a pretty pink; not neon. My 8 year-old daughter literally squeeled with delight when it arrived as a surprise. A month later out of the blue she said, "Ya know Dad, I love this backpack" . Wow! Good material, good construction, lightweight. Good looking with stylish integrated saftey reflectors, Handle is smooth, sturdy with 2 lock-in heights. Good design with plenty of room in three compartments. Lots of places to clip on stuff. Padded handle on top and in the middle of the face for quick grab-n-go. Big comfy padded shoulder straps for heavy loads, but which can be tucked away out of site if you aren't using them! Bottom is a solid plastic rubber material that shows no wear after the first month. Amazing! Wheels roll smooth. Colored lights were not considered in the purchase, but turned out to be bright and pretty cool. J world is the kid division of Jansport which I now know makes quality stuff. The bag MSRP's for $80 and is worth it. I'm sure it is much less here, so grab it. I'm confident we will be using this for school again next year. You will not be dissappointed!!! This is the best online purchase I have made in recent memory. And thanks to "O" I used standard shipping and got it in 48 hours (I must be near a shipping depot, so no guarantees). We are very, very happy all the way around! I wish I could say that more often these days.