I have tried every single kind of pillow available, from memory foam - the brand names and the generic, the kind that is ergonomic or sculptured, real down feather and the synthetics, super soft and super firm, cheap and expensive - Ive even bought other latex pillows AND pillows from my chiropractor and massage therapist! Not a one that Ive purchased can compare to this Invigo pillow. Ive had my new Invigo pillow for just under a month, but Im totally in love with it. It is honestly the pillow Ive been searching for all these years. It isn't too soft or too hard, it is exactly just right, but one of the best things is that during the night it doesnt flatten out or bunch up, or change how it feels. Normally I would wake up several times a night and have to rearrange or fluff my pillow to get comfortable again and I havent had this problem at all. My husband even thought I was taking sleeping pills or something since Ive been sleeping so much more quietly! The only drawback is that it isnt so good for propping up to read in bed, it might work if you have several of them (which I hope to eventually!), but what I do now is just use the foam pillows for reading and put them on the floor when Im ready to sleep. To be honest, I was hesitant on the price, but Ive paid more than that for the memory foam stuff and they smelled horrible. My feather pillows also all have an odor that I dont like and I always end up spraying them with something or using perfumed fabric softener to try and cover it up. The Invigo pillow just smells clean. When I first unwrapped it there was a tiny smell of something else, maybe the packaging or the latex, but it went away quickly. The pillow and the cover feel like really good quality and like they will last a long time so I think its a really good value considering all the other pillows Ive tried over the years and have had to replace, this will end up saving me money and, the best part, get a good nights sleep!