Like the other reviewer said, every single film stored in an individual hard pouch, which is good. I was lucky to able to apply it without any bubbles, and I don't see any difference in display quality. Also I think it attracts less finger prints than the actual screen. However I found that the stylus is a little less responsive, but that's not a big issue for me. The only thing is the cloth that comes with the package is too small, so it's difficult to really clean the ipad with it. I used microfiber cloth to clean the ipad. I damped the cloth to clean smudges and wiped the ipad dry. I peeled the plastic mask halfway and applied it from the bottom, and as I went up, I peeled it completely. After that I used the cloth to remove the bubbles instead of the provided card because I was afraid I might scratch the screen protector. I think the most important step is cleaning up the ipad. You need to be careful, patience and thorough also make sure the room has enough light. I cannot comment on the reliability since I only have it for 3 days, but so far I'm happy with it and I still have one set for back up.