I bought this trusting in the reviews and product description, expecting a wonderfully comfortably pillow. I found it to be way too firm. The material and quality are great, don't get me wrong, so if you're looking for a firm pillow, this is it. But if you want a softer pillow that's easy to fluff and oh-so-comfy, look for something else. Too bad this was a mismatch for me, as I said the quality of the fabric and pillow size are otherwise perfect.