I have a bit of a bedding addiction. I am constantly buying duvets, pillows, covers, sheets. I seek nothing less than perfection in my night's sleep. Even my SO and friends have commented on how fabulous my bed is. And the highlight of my bed is easily these pillows. They're wonderfully soft--the only reason to buy down, in my opinion--yet they offer a startling amount of support. I've purchased (many) other down pillows in the past (in fact, I used to buy two pillows every year or two--again, addiction), but my quest for the perfect pillow has ended. This is the holy grail.