Been sleeping on this pillow for approximately 10 days and this 75% Down is an average pillow with a medium to less firmness. This little lady fluffs right back into shape if you just fluff it up gently. For the price of $$$ it is nice little pillow and I am satisfied with it and I treat it well. Fluff it up each morning, putting it back into shape. Airing in weekly on porch or deck for about one hour. (Without the pillow case on just the zippered protector). Once a month I put my expensive Hungarian Gosse Down in the dryer with (2) tennis balls, on Fluff for about 10 mins. Good for the pillows - get the moisture out in the summertime and the pillows stand to quick attention. This Siberian down has a lovely cover on the down, however, I recommend also putting a zippered protector on a pillow. JC Penneys sells some great protectors for only $8.00 for two. As I stated above I have an expensive goose down pillow and believe me folks they set you back a pretty penny. I have a standard goose down and it cost $106.00 on sale and it is for side sleepers with 22 oz. down and it is FIRM. I love it but ladies this little Siberian white down pillow is a nice, comfortable pillow for the price. By the way folks, there no such thing as 'Siberian white down' all the internet sites state it I know but if you google it - it will give you true facts. NO such a thing as Siberian down, check it out for yourself. There is NO such a thing as a great cheap good down. For $$$ my pillow stays beside the expensive one, either on the side of it or behind it and they make a great couple. Think they are beginning to like each other. One good thing about this little pillow it can be turned into any shape for comfort of the head, neck and shoulders and with a little fluff it is back in shape. Mine looks great and I hope it lasts. I'm taking good care of it. Have anice summer folks.