Nowhere on the description does it state that this product is not 100% down filled. The actual pillow label says " All new material consisting of white goose down (minimum 75% down)".What else is in there? Whatever it is, it makes it puffier, so that it doesn't sink down as much as down would. If I wanted a pillow that didn't act like down I would have ordered a "down alternative" pillow. For this money I expect 100% down fill. If you want a pillow that retains its shape better than down, doesn't sink all the way down and gives more support, this is it. The seams are nicely sewn and the cover seems nice, 100% cotton.