The "red" color is more of a burgundy shade with a a little bit of sheen to it. It almost matches my bedding set. At first, I was disappointed because this 26"x26" sham looked droopy or loose with a 26"x26" european pillow inside. However, when I swapped it out with an oversized euro pillow at 28"x28", it filled out the sham just perfectly. I did take one star off because the cotton material is a lint magnet (fixable but annoying nonetheless). Other than that, with the right-sized pillow, these shams are a good value. Speaking of which, note that there is only 1 sham per package- who doesn't buy shams in pairs?