Unable to decide between two shag rugs for my daughters nursery, I ordered both, and returned one. This is the one that I kept and I love it. It is extremely plush and soft and has a nice long shag. It is truly an ivory white color and has no other color threads woven in with it. It does shed a little, but that does not detract from the rug whatsoever. I highly recommend this rug to anyone that is looking for a luxurious ivory white color shag rug!