This deeply shaggy rug is a creamy ivory color that has both brightness and warmth. The strands are varied in weight and twist, which adds a very interesting texture. Contrary to other reviews, I find that this rug does not shed in excess of expectations. However, it is not a 2 inch pile, more like 3+ inches deep. It looks wonderful with my midcentury modern decor and adds a feminine element while maintaining a modern feel. Teens love to lie on it, dogs adore sleeping on it. Vacuum with the hose nozzle only to loft-up the strands and keep it clean. A great buy for a very high end rug.