I bought this rug for the living room and the smaller 4' by 6' for the dining room. I got just the look I was aiming for...beachy casual. We have a big chocolate shag rug that we have in the living room during the winter. This rug lightens up the living room for the summer time perfectly. It is a soft jute, not rough or scratchy. The color is very neutral, not quite as peachy/yellowy as the picture. The geometric lines in this rug combined with the chunky texture make this a great addition to any casual living room.