I have had jute rugs before so I am familiar with them. I was replacing one I'd had for 5 years from ****** that started fraying on the edges. This actually looks better online than when you actually get it. I read the 5 star reviews, which I always read before purchasing. The quality was far inferior than ****** but I guess that's reflected in the price. You get what you pay for and in all honesty, I am spoiled with good quality. I tried to cut corners here and got disappointed. It was way too much for me to arrange to send this back so I kept it. I have had it for about 3 months and now I am getting these nubby ends popping up everywhere. I just keep cutting them and more keep appearing. Also the way the sewing is in the rug is inconsistent. Bottom line, it looks cheap and is not wearing well. I prefer a tighter woven product. I have to say I will probably not ever buy any rug again I haven't seen first. This way if you get something of this size (8 x 10) you're not looking at the daunting task of returning it if you don't like it. Keeping in mind there are only two people living in our house, no pets, no children. I would hate to think how this would never hold up in a high traffic house, but then again any type of area rug similar to this is not good in high traffic.