I have been watching for a while for a rug like this. Judging from the reactions of my friends, so have they. I am not sure why it is that overstock doesn't have many wool rugs with real red in them (with other modern decor colors), but this was worth the wait. This rug is breathtaking online and looks exactly the same in person. It's a thick, cushy, modern floral rug with all the right colors! The colors are saturated without being garish. It's so comfy that my kids abandoned the very comfortable couch in favor of it. I have had a few disappointments in the past with rug purchases from the O, (esp concerning colors) but this is certainly not one of them. Overstock- PAY ATTENTION! This is exactly the kind of rug people are looking for!