I opened the package and it had a STRONG rubber smell. I left it open in my garage for 2 weeks until the odor faded. I finally put it in my car. My car smelled of rubber right away, so I took bounce dryer sheets and rubbed them over the cover, then slid them between the steering wheel and this cover. It is finally, after a month, not so strong. The cover looks good, is hardy and stylish, but this smell is something else.