We've been using these sheets for 10 months, and only now are they becoming soft. Maybe 15 washes right away will soften them up instead of waiting for them to soften up over time, but I've purchased softer sheets for less money in the past. This purchase was a bit disappointing, but we still use them. Like I said, they're finally softening up so we'll stick with them. I'm not spending that much again just so I can shop around for something that works. -I wouldn't buy this product again, but it's alright. -Feels canvas-y for quite a while, and then pills-up before finally softening.