There are enough positive reviews here that I might not have written this review but I felt I needed to counter a couple of negative reviews I read. When I fist got the pillow unboxed I placed it in my dryer for about 15 minutes on air dry just to tumble it. You should do this on a regular basis with any down/feather pillow,it completely re-fluffs it. This restored the pillow from its squished state due to shipping. It also got rid of any smell that might have existed. I actually didn't smell anything from the beginning. Also someone mentioned the "minimum 75%" down label on the pillow. I've had more expensive all down pillows from different manufacturers and this is what they all have on their labels. I believe that's a legal requirement, I don't think they can use 100% even though that's what they are. The pillows that are some combo of down and feathers must state that on the label, and in my experience they all do. As far as I can tell this pillow is 100% down. I use down pillows exclusively because I have several bad cervical disks in my neck and can wind up with severe pain and headaches if I sleep incorrectly. I am most comfortable with firm down pillows that don't allow my head to completely sink through the pillow. After much trial and error I've found that "firm" can be defined quite differently by various manufacturers. High quality down pillows use 600 and up premium down loft. You will see less expensive down items using 500 or even 550. However down loft - 600,700,800 etc., does not determine firmness. The number refers to the size of the down clusters that the pillow uses. An 800 pillow has larger clusters than a 600. Theoretically this means that an 800 pillow would rebound more quickly to its previous shape when a load ( your head ) is removed than a 600 pillow would. Also, theoretically, the down clusters would last longer giving the pillow a longer life. I've not tested that but feel that this pillow should have a long life and many people have used lesser pillows for many years. Plus if you re-fluff it in the dryer as I do you will be amazed at how this restores it. The firmness of the pillow is determined by the fill weight. The jumbo pillow I got has a fill weight of 28 ounces, many down pillows, even those called firm, will only have a fill weight if 18-21 ounces. Many manufacturers don't even disclose this number they just use the terms soft, firm, and extra firm. This makes it impossible to compare different pillows or even to have a good idea what you're getting leading to tedious product returns which is a problem with pillows. This pillow is an extra firm as I wanted. Comparable pillows from quality makers such as the Company Store, Down and Feather Company and others run about $200 for this level of down and fill weight. Of course some will be using a high quality and expensive thread count for the cover. That's very nice but I'm planning to sleep on mine not just look at its cover. I have pillow cases for that.