I haven't purchased a down pillow in years, because they usually are so soft that they flatten down during the night and don't provide enough head support. I tried one firm goose down pillow from another vender before buying this one, and it was so hard it made my ear hurt after sleeping on it. This one has turned out to be great for me. It is without a doubt firm - packed with feathers. If it was any firmer, it woudl be too much for me. If I push my palm firmly down on the top of the pillow towards the mattress, there is about 4" of pillow remaining between the top of the pillow and the mattress. The feathers don't stick through, and the cotton cover is high quality. I wasn't 100% sold after the first night, but now I am and I'll definitely keep it. If you are looing for a goose down pillow with substance, this may be the perfect one for you!