Pillow choice is very personal decision, and because I had not found anything at a local retailer that satisfied me, I starting shopping online. I was very hesitant at first, because I felt I needed to touch a pillow before buying it. In fact, my very first test is to hold a pillow in the center with both hands. If I can squeeze the down and feel my palms touch, I know it isn't the right pillow. For this pillow, I was apprehensive because 600 fill power is the minimal fill power I would consider (previously I sought out 800 and 900 fill power), and the description does not indicate how many ounces of down are actually sewn into the pillow. Obviously, the higher the ounces, the firmer the pillow. When I received the pillow, the box revealed that it was a brand name, from a premium manufacturer of down products in the U.S. I did my palm test, and I was pleased with the firmness of the pillow - calling it 'Extra Firm' is accurate. The only thing that worried me, was the smell. Other specialty pillows that I've purchased online were not made until after they were ordered, so the amount of time that they spend in plastic is minimal. I am speculating that these pillows are made in advance, then stocked/stored until sold. The result is a faint plastic/confined odor. The packing list will advise you of this and suggest you let it air out a few days before use. It took four or five days for the odor to dissipate, but all is good now. Just don't expect to receive the product and use it the same night. I have already ordered and received another one, and the quality is consistent. I won't hesitate to get more.