I have bought 22 of these pillows. I initially ordered them for our lake house. I always put 4 pillows on each bed, 2 in pillowcases and 2 in shams. My husband and I loved them so much, I have replaced my pillows at home with these. They really are soft, but don't lose their shape and go flat. Of course, I've only been using them about a month, but am very happy with them so far.