I understand "Compare" at price is showing over $**, which naturally will reveal a large savings. This however conveys a misleading savings. The manufacturer at Epson.com currently shows the price of this 676XL Black cartridge at $**.** as of 10/23/13. The Epson product is excellent. However, there is no price/value rating. So, I elected to not recommend this to a friend due to the misleading price comparison.