I purchased a set of medium and a set of soft king and updated the bed in my house and at a furnished rental. I am pretty picky about pillows (says my husband), and I loved both sets. I put two med & two soft on our bed and really noticed a difference. The soft are not nearly as soft as you would see in a $100/pillow soft down. If you are looking for the type of soft that you can fold twice or smoosh into a small ball, these are not for you. I have one of those and I couldn't bear to give it to goodwill with the rest of my pillows, but in the month that I've had these, I've not used the old, worn, beloved down pillow even once. These overstock pillows were good to go right out of the box - no need to air them out - no funny smells. They are very puffy when sitting on the bed, but they smoosh down nicely when you lay your head on them. I sleep a combination of side & back. Both firmness levels are great, but I have developed a preference for the soft one. It tucks nicely under my neck while still supporting my head when lying on my back and allowing a comfortable neutral spine. Absolutely zero problems with either of these pillows and I usually reject new pillows within one-two nights.