When they arrived...2 king sized pillows arrived in a box that looked like it held one standard size pillow, so right away I thought no way, they sent the wrong thing...but they blew out of the box when i opened it, and then I figured they were supposed to be "extra firm"...how could they be? Well, they are, and they don't lose their shape. Amazing pillows. Tried everything else, so i figured why not try gel? Well, I wasnt disappointed! I really like them. I like firm pillows but don't like when they hurt your head...these don't do that...they are firm AND soft, if that makes sense. So, they are quite comfortable. I would highly recommend them!!!