Before using this pillow I had only used standard pillows that didn't provide any neck support, so the first few days of use felt strange but comfortable. I have since adapted and enjoy the support tremendously. I am primarily a back and sometimes side sleeper, and this pillow is comfortable for either position.As other users have mentioned, there is an odor (not unpleasant, but noticeable) that requires the pillow to be aired out for a while.Pricewise - this is my first contour pillow so I can't really compare it to other contour pillows, but I have seen many that are half the price.