Torn between the big name brands, and some of the overstock.com brands.. I settled on this. Three weeks in, it feels less like a "memory foam mattress". and more like a "foam mattress". However, it's not a bad thing ! It's incredibly comfortable :) I love sleeping on it.. My shoulder pain is gone, as is my lower back.. and for some strange reason - my knees feel better as well. I don't get the sinking in feeling, like I did on some of the others... But know, you need some DEEP pocketed sheets for this bad mamajama. Cause she's a thick one.