These pillows were advertised as soft to firm, I would say softer than I expected with the feather core. I bought my last pillows through *** their Northern Lights collection and I wish I would have stayed with those. Wouldn't buy these again as I like a little firmer pillow and the down in this shifts to the ends of the pillow to much. Not a horrible pillow but not what I was looking for. I do like that so far I haven't been poked by any feathers escaping the cover, and the price is good for what you get.