I purchased this rug to cover water damage on my hardwood kitchen floor. It was hard to judge the color from the photo, but it matches my light red oak flooring perfectly. Other benefits: the backing is non-skid, it's very easy to vacuum clean, my dogs don't slip and slide when running past, and typical Overstock speedy delivery. I was initially less than pleased with the border, which seems to be nylon and a little shiny, but after a couple of weeks I don't even notice it anymore. I would recommend this for casual flooring needs.